Corporate Alliances and the BSA Marketing Group are excited to announce the launch of BSA Motorsports. This program will begin its national inaugural season in March 2010 with the unveiling of the Boy Scouts of America’s No. 19 entry into the IZOD IndyCar Series. The open-wheel series features the most technologically sophisticated race cars in our nation, and teaming with Dale Coyne Racing (DCR) will provide an unparalleled opportunity for Scouting youths, volunteers, and councils to leverage this exciting and highly marketable platform.
By utilizing the excitement and high-tech nature of Indy-style racing cars as a platform to promote science, technology, and math to those involved in Scouting, this multiyear program will be foundational to reaching America’s youths in 2010. Through this exposure, our goal is to increase youth interest in the concepts of engineering and math in ways that are fun and relevant to them.
The Boy Scouts of America’s No. 19 IndyCar entry will compete in the 17-race 2010 IZOD IndyCar Series schedule. Local Boy Scout members and volunteers will participate in exciting activities at the track and have other unique opportunities at all races. The team will appear at Scouting events, including the 2010 National Scout Jamboree.